What Small Businesses Can Do to Thrive and Grow in the Wake of COVID-19
Running a small business has always been challenging work, and the pandemic made it even harder. Since the first stages of shutdown, many small business owners have faced difficulties such as decreased revenue, coronavirus-related worries and fears, cash flow shortages, supply chain constraints and e-commerce-related obstacles. The following tips and resources from guest writer Elena Stewart are intended to help small business owners thrive, grow and conquer any pandemic- and post-pandemic-related challenges that come their way.
Make Budget-Friendly Business Improvements
Improving your small business doesn’t have to cost a fortune. Here are some budget-friendly strategies to boost your business during this challenging time.
- Bring on a few 1099 freelancers to help with things such as marketing, writing, bookkeeping, web development and design.
- Upgrade your workspace as you make the transition back to the office. Depending on the nature of your business, suitable options may include a coworking or private office space.
- Form a limited liability company to receive tax advantages, liability protection, and enhanced small business credibility.
- Utilize online learning tools to improve your knowledge of business, leadership, website development and graphic design.
Increase Website Traffic
Website traffic increases sales, generates leads and boosts online visibility. Here are a few simple ways to increase your website traffic amidst COVID-19.
- Optimize your website to increase your search engine rankings (a process known as search engine optimization or SEO).
- Use social media platforms such as Facebook, YouTube, Instagram, and Linkedin.
- Ask loyal customers for reviews.
Effectively Market Your Business
To thrive and grow as we enter the pandemic’s next phase, it may be necessary to tweak your small business marketing strategy. Here are a few ways to do it!
- Incorporate compassion and empathy into your messaging.
- Start an email marketing campaign to keep customers engaged and in the loop.
- Update your website before reopening your physical location to the public.
Running a small business in the age of COVID-19 hasn’t been easy, and countless companies have been affected in one way or another. But fortunately, these tips and resources will help your business to thrive and grow as we enter the next phase of COVID-19 — while also preparing your business to operate successfully in a post-pandemic world.
Are you looking for a convenient and flexible office space for your small business? Schedule a tour to learn all about private suites, conference rooms and coworking spaces! If you have questions, feel free to contact the Caddo office nearest to you.
